> For the complete documentation index, see [llms.txt](https://docs.adlibertas.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adlibertas.com/faqs/audience-reporting/why-doesnt-my-retention-rate-match.md).

# Why doesn’t my retention rate match?

#### See: [<mark style="color:blue;">**Measuring Active Users.**</mark>](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/user-measurement-and-calculation-details)