# Knowledge Base

## docs

- [Welcome to AdLibertas](https://docs.adlibertas.com/getting-started/welcome-to-adlibertas.md): AdLibertas is a data platform for mobile apps that collects, processes and stores your app’s data, giving users in your organization, flexible, easy-to-use interactive analytics.
- [How it works](https://docs.adlibertas.com/the-platform/how-it-works.md): AdLibertas functions as your private end-to-end data cloud: we do the heavy lifting of managing your data so you can focus your efforts on more valuable activities.
- [User-Level Audience Reporting](https://docs.adlibertas.com/the-platform/user-level-audience-reporting.md): We collect user actions and earnings from the source. You get user behavioral insights and performance analytics.
- [Creating Reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports.md)
- [Creating a New User Report](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports/creating-a-new-user-report.md): Getting started with user-level reporting
- [Creating Advanced User-Level Reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports/creating-advanced-user-level-reports.md): Advanced reporting allows you to create and refine reports on users identified in the Advanced Audience Builder.
- [Advanced Audience Builder](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports/advanced-audience-builder.md): Create and refine user groups by their actions or behavior.
- [Custom Event Metrics](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports/custom-event-metrics.md): Understanding how to add custom metrics to your report.
- [Report Layout](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout.md)
- [Report Module: Audience Filtering](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/report-module-audience-filtering.md): Filter out, or focus on revenue outliers.
- [Chart Type Module: Absolute vs. Relative Reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/chart-type-module-absolute-vs.-relative-reports.md): Time-series vs. Cohort Reporting
- [Daily Totals, Per User, Cumulative Totals](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/daily-totals-per-user-cumulative-totals.md)
- [Lifecycle Reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/lifecycle-reports.md): Retention and LTV
- [Forecasting Module](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/forecasting-module.md): Adding projections on your audience LTVs
- [Statistics Module](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/statistics-module.md): Tools to help you with analyzing and interpreting the uncertainty and variation in your reports.
- [Measuring Confidence](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/measuring-confidence.md): Measuring confidence in your LTV reports
- [Advanced Reporting Methods](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods.md): This section outlines more sophisticated methods of measurement.
- [User Measurement & Calculation Details](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/user-measurement-and-calculation-details.md): In-depth details on how we calculate important user measurements -- like installs, activity, retention rate, and LTV to help AdLibertas customers understand the subtleties of the platform.
- [Date Ranges: Define Audience vs. Create Report](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/date-ranges-define-audience-vs.-create-report.md): Previous Reading: Audience Reporting Walk-through :: Creating an audience :: Running Reports :: Absolute vs. Relative Reports
- [Exclude GAID tracking opt-outs](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/exclude-gaid-tracking-opt-outs.md)
- [Scheduled Reports: Keep Updated & Rolling](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/scheduled-reports-keep-updated-and-rolling.md)
- [Reporting on a Firebase AB test](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/reporting-on-a-firebase-ab-test.md): How to set-up and report on a Firebase AB test in AdLibertas
- [Understanding “Audience Restraints”](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/understanding-audience-restraints.md): Related: Using User-level Audience Reporting :: Creating an Audience
- [Adding user time to your reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/adding-user-time-to-your-reports.md)
- [Consolidated Revenue Reporting](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting.md): Combine all earned app revenue across all mediators and app stores. Finally see all your revenue in one place.
- [Reporting Discrepancies](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/reporting-discrepancies.md)
- [Reporting Availability & Timezones](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/reporting-availability-and-timezones.md)
- [Ad Network Re-Repost; Also: Revenue Reconciliation Accuracy](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/ad-network-re-repost-also-revenue-reconciliation-accuracy.md)
- [Consolidated Reporting vs. Consolidated Inventory Reporting](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/consolidated-reporting-vs.-consolidated-inventory-reporting.md)
- [Reporting Table – Column Descriptions Common Metrics (Calculated Fields)](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/reporting-table-column-descriptions-common-metrics-calculated-fields.md)
- [Facebook Reporting](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/facebook-reporting.md)
- [Consolidated Ad Revenue with multiple mediators](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/consolidated-ad-revenue-with-multiple-mediators.md)
- [Business Analytics](https://docs.adlibertas.com/the-platform/business-analytics.md): Getting started with your self-serve business intelligence tool.
- [Analytics Layout](https://docs.adlibertas.com/the-platform/business-analytics/analytics-layout.md): The organization & workflow of your analytics tool
- [Understanding the "Explore Data" button](https://docs.adlibertas.com/the-platform/business-analytics/understanding-the-explore-data-button.md): Linking to powerful BI to customize, save questions and create custom dashboards.
- [The Data Table](https://docs.adlibertas.com/the-platform/business-analytics/the-data-table.md)
- [Asking a Question](https://docs.adlibertas.com/the-platform/business-analytics/asking-a-question.md)
- [Saving a Question](https://docs.adlibertas.com/the-platform/business-analytics/saving-a-question.md): Keep a question around for posterity, add to a dashboard or connect for API-export.
- [Creating a custom dimension](https://docs.adlibertas.com/the-platform/business-analytics/creating-a-custom-dimension.md): Custom metrics (expressions) allow you to get more complex view of your data.
- [Setting up a pulse](https://docs.adlibertas.com/the-platform/business-analytics/setting-up-a-pulse.md)
- [Custom Dashboards](https://docs.adlibertas.com/the-platform/custom-dashboards.md)
- [Custom Dashboard Filters](https://docs.adlibertas.com/the-platform/custom-dashboards/custom-dashboard-filters.md): Adding global filters to your dashboard
- [Combining data into a single chart](https://docs.adlibertas.com/the-platform/custom-dashboards/combining-data-into-a-single-chart.md)
- [Direct SQL Access](https://docs.adlibertas.com/the-platform/direct-sql-access.md): AdLibertas offers customers the ability to access their datasets directly using Amazon Athena.
- [Exporting Data](https://docs.adlibertas.com/the-platform/exporting-data.md)
- [Ad Network Reports](https://docs.adlibertas.com/the-platform/exporting-data/ad-network-reports.md)
- [Chart Reports](https://docs.adlibertas.com/the-platform/exporting-data/chart-reports.md)
- [Custom API connections](https://docs.adlibertas.com/the-platform/exporting-data/custom-api-connections.md): Getting programmatic access to your data
- [Downloading & Scheduling Data Reports](https://docs.adlibertas.com/the-platform/exporting-data/downloading-and-scheduling-data-reports.md)
- [Deprecated: Line Item Change Log](https://docs.adlibertas.com/the-platform/exporting-data/deprecated-line-item-change-log.md)
- [General](https://docs.adlibertas.com/the-platform/general.md)
- [Change your Username & Password](https://docs.adlibertas.com/the-platform/general/change-your-username-and-password.md)
- [Adding Users to your Account](https://docs.adlibertas.com/the-platform/general/adding-users-to-your-account.md)
- [Sharing Collaborative Links](https://docs.adlibertas.com/the-platform/general/sharing-collaborative-links.md): We’ve made it easy to share the exact report or page you’re viewing in the AdLibertas dashboard with your team. To create a collaborative link, simply click on the link icon (red) and a shortened link
- [AdLibertas Cost](https://docs.adlibertas.com/the-platform/general/adlibertas-cost.md)
- [Connecting in 3 steps](https://docs.adlibertas.com/data-integrations/connecting-in-3-steps.md): Connect your data quickly and easily
- [Ad Impression-Level Revenue Connections](https://docs.adlibertas.com/data-integrations/ad-impression-level-revenue-connections.md)
- [AppLovin Max User Revenue API](https://docs.adlibertas.com/data-integrations/ad-impression-level-revenue-connections/applovin-max-user-revenue-api.md)
- [ironSource Ad Revenue Measurement Integration](https://docs.adlibertas.com/data-integrations/ad-impression-level-revenue-connections/ironsource-ad-revenue-measurement-integration.md): IronSource makes it easy to collect impression-level data. While they do provide a post-back app event, it’s much easier for AdLibertas to collect the impression-level data from the ironSource API.
- [Impression level tracking with Admob Mediation](https://docs.adlibertas.com/data-integrations/ad-impression-level-revenue-connections/impression-level-tracking-with-admob-mediation.md)
- [Collecting MoPub Impression-Level Data as a Firebase Event](https://docs.adlibertas.com/data-integrations/ad-impression-level-revenue-connections/collecting-mopub-impression-level-data-as-a-firebase-event.md): Today MoPub doesn’t offer an API providing impression-level events. The information is only allowed as a post-back to the app.
- [Ad Network & Store Connections](https://docs.adlibertas.com/data-integrations/ad-network-and-store-connections.md)
- [Adding Ad Network Credentials](https://docs.adlibertas.com/data-integrations/ad-network-and-store-connections/adding-ad-network-credentials.md)
- [How does App Store Reporting work?](https://docs.adlibertas.com/data-integrations/ad-network-and-store-connections/how-does-app-store-reporting-work.md): AdLibertas can track your App Store revenue generated on Apple AppStore and Google Play.
- [Adding access to Google Play](https://docs.adlibertas.com/data-integrations/ad-network-and-store-connections/adding-access-to-google-play.md): We now offer the ability to import app store revenue to the AdLibertas dashboard. This will give you a holistic view of your mobile app revenue performance.
- [Adding Sub User to App Store Connect](https://docs.adlibertas.com/data-integrations/ad-network-and-store-connections/adding-sub-user-to-app-store-connect.md): Importing Sales Data from the Apple App Store into AdLibertas
- [Getting the most from Ad Network Reports](https://docs.adlibertas.com/data-integrations/ad-network-and-store-connections/getting-the-most-from-ad-network-reports.md)
- [Analytics Connections](https://docs.adlibertas.com/data-integrations/analytics-connections.md)
- [Data Set Status](https://docs.adlibertas.com/data-integrations/analytics-connections/data-set-status.md): Status and details of your user level data pipeline.
- [Connect AdLibertas to Firebase](https://docs.adlibertas.com/data-integrations/analytics-connections/connect-adlibertas-to-firebase.md): This article covers how to enable AdLibertas to collect and store Firebase analytics and AB testing data
- [Connecting AdLibertas to BigQuery](https://docs.adlibertas.com/data-integrations/analytics-connections/connecting-adlibertas-to-bigquery.md): This article covers how to connect AdLibertas directly to Google BigQuery
- [Firebase Install Counts in Audience Reporting](https://docs.adlibertas.com/data-integrations/analytics-connections/firebase-install-counts-in-audience-reporting.md): TL;DR: The best way to measure installs with Firebase data is using the first\_touch\_timestamp user property.
- [Setting User Campaigns in Firebase](https://docs.adlibertas.com/data-integrations/analytics-connections/setting-user-campaigns-in-firebase.md)
- [Why use revenue to determine Firebase AB test winners?](https://docs.adlibertas.com/data-integrations/analytics-connections/why-use-revenue-to-determine-firebase-ab-test-winners.md): Combining ad revenue and accurate IAP revenue to your Firebase AB test helps you understand the actual revenue outcome of your tests.
- [Firebase Best Practices: keeping Google BigQuery Costs Down](https://docs.adlibertas.com/data-integrations/analytics-connections/firebase-best-practices-keeping-google-bigquery-costs-down.md)
- [Custom Integrations](https://docs.adlibertas.com/data-integrations/custom-integrations.md)
- [Sending Events via Webhooks to AdLibertas](https://docs.adlibertas.com/data-integrations/custom-integrations/sending-events-via-webhooks-to-adlibertas.md)
- [Impression level tracking with Admob Mediation](https://docs.adlibertas.com/data-integrations/custom-integrations/impression-level-tracking-with-admob-mediation.md)
- [Connecting AdLibertas to BigQuery](https://docs.adlibertas.com/data-integrations/custom-integrations/connecting-adlibertas-to-bigquery.md)
- [Importing a custom data set](https://docs.adlibertas.com/data-integrations/custom-integrations/importing-a-custom-data-set.md)
- [IAP Connections](https://docs.adlibertas.com/data-integrations/iap-connections.md)
- [Tracking IAP & Subscriptions in Firebase and BigQuery](https://docs.adlibertas.com/data-integrations/iap-connections/tracking-iap-and-subscriptions-in-firebase-and-bigquery.md)
- [RevenueCat Integration: WebHooks](https://docs.adlibertas.com/data-integrations/iap-connections/revenuecat-integration-webhooks.md)
- [RevenueCat: Setting Universal Identifiers](https://docs.adlibertas.com/data-integrations/iap-connections/revenuecat-setting-universal-identifiers.md)
- [MMP Connections](https://docs.adlibertas.com/data-integrations/mmp-connections.md)
- [Connecting Adjust](https://docs.adlibertas.com/data-integrations/mmp-connections/connecting-adjust.md)
- [Connecting AppsFlyer](https://docs.adlibertas.com/data-integrations/mmp-connections/connecting-appsflyer.md)
- [Connecting Kochava](https://docs.adlibertas.com/data-integrations/mmp-connections/connecting-kochava.md)
- [General](https://docs.adlibertas.com/faqs/general.md)
- [Why does AdLibertas need credentials?](https://docs.adlibertas.com/faqs/general/why-does-adlibertas-need-credentials.md)
- [Audience Reporting](https://docs.adlibertas.com/faqs/audience-reporting.md)
- [Why doesn't my daily active user count match Firebase?](https://docs.adlibertas.com/faqs/audience-reporting/why-doesnt-my-daily-active-user-count-match-firebase.md)
- [Why doesn’t my retention rate match?](https://docs.adlibertas.com/faqs/audience-reporting/why-doesnt-my-retention-rate-match.md)
- [Why aren't my install rates matching?](https://docs.adlibertas.com/faqs/audience-reporting/why-arent-my-install-rates-matching.md)
- [Why doesn't my relative user count match retention?](https://docs.adlibertas.com/faqs/audience-reporting/why-doesnt-my-relative-user-count-match-retention.md)
- [What is the probability projected LTV becomes actual LTV?](https://docs.adlibertas.com/faqs/audience-reporting/what-is-the-probability-projected-ltv-becomes-actual-ltv.md): The answer is it really depends.
- [Why doesn’t Firebase and AdLibertas revenue match?](https://docs.adlibertas.com/faqs/audience-reporting/why-doesnt-firebase-and-adlibertas-revenue-match.md): There are a few possibilities why revenue doesn’t match your Firebase console:
- [Reporting](https://docs.adlibertas.com/faqs/reporting.md)
- [What is “non\_mopub” revenue](https://docs.adlibertas.com/faqs/reporting/what-is-non_mopub-revenue.md)
- [How do customers use AdLibertas?](https://docs.adlibertas.com/faqs/reporting/how-do-customers-use-adlibertas.md): Related: What is AdLibertas? :: Getting started with AdLibertas
- [Privacy & Security Details](https://docs.adlibertas.com/privacy-and-security/privacy-and-security-details.md): Details on how we manage clients privacy and data security.