# The Platform - [How it works](https://docs.adlibertas.com/the-platform/how-it-works.md): AdLibertas functions as your private end-to-end data cloud: we do the heavy lifting of managing your data so you can focus your efforts on more valuable activities. - [User-Level Audience Reporting](https://docs.adlibertas.com/the-platform/user-level-audience-reporting.md): We collect user actions and earnings from the source. You get user behavioral insights and performance analytics. - [Creating Reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports.md) - [Creating a New User Report](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports/creating-a-new-user-report.md): Getting started with user-level reporting - [Creating Advanced User-Level Reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports/creating-advanced-user-level-reports.md): Advanced reporting allows you to create and refine reports on users identified in the Advanced Audience Builder. - [Advanced Audience Builder](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports/advanced-audience-builder.md): Create and refine user groups by their actions or behavior. - [Custom Event Metrics](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/creating-reports/custom-event-metrics.md): Understanding how to add custom metrics to your report. - [Report Layout](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout.md) - [Report Module: Audience Filtering](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/report-module-audience-filtering.md): Filter out, or focus on revenue outliers. - [Chart Type Module: Absolute vs. Relative Reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/chart-type-module-absolute-vs.-relative-reports.md): Time-series vs. Cohort Reporting - [Daily Totals, Per User, Cumulative Totals](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/daily-totals-per-user-cumulative-totals.md) - [Lifecycle Reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/lifecycle-reports.md): Retention and LTV - [Forecasting Module](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/forecasting-module.md): Adding projections on your audience LTVs - [Statistics Module](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/statistics-module.md): Tools to help you with analyzing and interpreting the uncertainty and variation in your reports. - [Measuring Confidence](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/measuring-confidence.md): Measuring confidence in your LTV reports - [Advanced Reporting Methods](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods.md): This section outlines more sophisticated methods of measurement. - [User Measurement & Calculation Details](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/user-measurement-and-calculation-details.md): In-depth details on how we calculate important user measurements -- like installs, activity, retention rate, and LTV to help AdLibertas customers understand the subtleties of the platform. - [Date Ranges: Define Audience vs. Create Report](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/date-ranges-define-audience-vs.-create-report.md): Previous Reading: Audience Reporting Walk-through :: Creating an audience :: Running Reports :: Absolute vs. Relative Reports - [Exclude GAID tracking opt-outs](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/exclude-gaid-tracking-opt-outs.md) - [Scheduled Reports: Keep Updated & Rolling](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/scheduled-reports-keep-updated-and-rolling.md) - [Reporting on a Firebase AB test](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/reporting-on-a-firebase-ab-test.md): How to set-up and report on a Firebase AB test in AdLibertas - [Understanding “Audience Restraints”](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/understanding-audience-restraints.md): Related: Using User-level Audience Reporting :: Creating an Audience - [Adding user time to your reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/adding-user-time-to-your-reports.md) - [Consolidated Revenue Reporting](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting.md): Combine all earned app revenue across all mediators and app stores. Finally see all your revenue in one place. - [Reporting Discrepancies](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/reporting-discrepancies.md) - [Reporting Availability & Timezones](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/reporting-availability-and-timezones.md) - [Ad Network Re-Repost; Also: Revenue Reconciliation Accuracy](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/ad-network-re-repost-also-revenue-reconciliation-accuracy.md) - [Consolidated Reporting vs. Consolidated Inventory Reporting](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/consolidated-reporting-vs.-consolidated-inventory-reporting.md) - [Reporting Table – Column Descriptions Common Metrics (Calculated Fields)](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/reporting-table-column-descriptions-common-metrics-calculated-fields.md) - [Facebook Reporting](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/facebook-reporting.md) - [Consolidated Ad Revenue with multiple mediators](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/consolidated-ad-revenue-with-multiple-mediators.md) - [Business Analytics](https://docs.adlibertas.com/the-platform/business-analytics.md): Getting started with your self-serve business intelligence tool. - [Analytics Layout](https://docs.adlibertas.com/the-platform/business-analytics/analytics-layout.md): The organization & workflow of your analytics tool - [Understanding the "Explore Data" button](https://docs.adlibertas.com/the-platform/business-analytics/understanding-the-explore-data-button.md): Linking to powerful BI to customize, save questions and create custom dashboards. - [The Data Table](https://docs.adlibertas.com/the-platform/business-analytics/the-data-table.md) - [Asking a Question](https://docs.adlibertas.com/the-platform/business-analytics/asking-a-question.md) - [Saving a Question](https://docs.adlibertas.com/the-platform/business-analytics/saving-a-question.md): Keep a question around for posterity, add to a dashboard or connect for API-export. - [Creating a custom dimension](https://docs.adlibertas.com/the-platform/business-analytics/creating-a-custom-dimension.md): Custom metrics (expressions) allow you to get more complex view of your data. - [Setting up a pulse](https://docs.adlibertas.com/the-platform/business-analytics/setting-up-a-pulse.md) - [Custom Dashboards](https://docs.adlibertas.com/the-platform/custom-dashboards.md) - [Custom Dashboard Filters](https://docs.adlibertas.com/the-platform/custom-dashboards/custom-dashboard-filters.md): Adding global filters to your dashboard - [Combining data into a single chart](https://docs.adlibertas.com/the-platform/custom-dashboards/combining-data-into-a-single-chart.md) - [Direct SQL Access](https://docs.adlibertas.com/the-platform/direct-sql-access.md): AdLibertas offers customers the ability to access their datasets directly using Amazon Athena. - [Exporting Data](https://docs.adlibertas.com/the-platform/exporting-data.md) - [Ad Network Reports](https://docs.adlibertas.com/the-platform/exporting-data/ad-network-reports.md) - [Chart Reports](https://docs.adlibertas.com/the-platform/exporting-data/chart-reports.md) - [Custom API connections](https://docs.adlibertas.com/the-platform/exporting-data/custom-api-connections.md): Getting programmatic access to your data - [Downloading & Scheduling Data Reports](https://docs.adlibertas.com/the-platform/exporting-data/downloading-and-scheduling-data-reports.md) - [Deprecated: Line Item Change Log](https://docs.adlibertas.com/the-platform/exporting-data/deprecated-line-item-change-log.md) - [General](https://docs.adlibertas.com/the-platform/general.md) - [Change your Username & Password](https://docs.adlibertas.com/the-platform/general/change-your-username-and-password.md) - [Adding Users to your Account](https://docs.adlibertas.com/the-platform/general/adding-users-to-your-account.md) - [Sharing Collaborative Links](https://docs.adlibertas.com/the-platform/general/sharing-collaborative-links.md): We’ve made it easy to share the exact report or page you’re viewing in the AdLibertas dashboard with your team. To create a collaborative link, simply click on the link icon (red) and a shortened link - [AdLibertas Cost](https://docs.adlibertas.com/the-platform/general/adlibertas-cost.md) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.adlibertas.com/the-platform.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.