# The Platform

- [How it works](/the-platform/how-it-works.md): AdLibertas functions as your private end-to-end data cloud: we do the heavy lifting of managing your data so you can focus your efforts on more valuable activities.
- [User-Level Audience Reporting](/the-platform/user-level-audience-reporting.md): We collect user actions and earnings from the source. You get user behavioral insights and performance analytics.
- [Creating Reports](/the-platform/user-level-audience-reporting/creating-reports.md)
- [Creating a New User Report](/the-platform/user-level-audience-reporting/creating-reports/creating-a-new-user-report.md): Getting started with user-level reporting
- [Creating Advanced User-Level Reports](/the-platform/user-level-audience-reporting/creating-reports/creating-advanced-user-level-reports.md): Advanced reporting allows you to create and refine reports on users identified in the Advanced Audience Builder.
- [Advanced Audience Builder](/the-platform/user-level-audience-reporting/creating-reports/advanced-audience-builder.md): Create and refine user groups by their actions or behavior.
- [Custom Event Metrics](/the-platform/user-level-audience-reporting/creating-reports/custom-event-metrics.md): Understanding how to add custom metrics to your report.
- [Report Layout](/the-platform/user-level-audience-reporting/report-layout.md)
- [Report Module: Audience Filtering](/the-platform/user-level-audience-reporting/report-layout/report-module-audience-filtering.md): Filter out, or focus on revenue outliers.
- [Chart Type Module: Absolute vs. Relative Reports](/the-platform/user-level-audience-reporting/report-layout/chart-type-module-absolute-vs.-relative-reports.md): Time-series vs. Cohort Reporting
- [Daily Totals, Per User, Cumulative Totals](/the-platform/user-level-audience-reporting/report-layout/daily-totals-per-user-cumulative-totals.md)
- [Lifecycle Reports](/the-platform/user-level-audience-reporting/report-layout/lifecycle-reports.md): Retention and LTV
- [Forecasting Module](/the-platform/user-level-audience-reporting/report-layout/forecasting-module.md): Adding projections on your audience LTVs
- [Statistics Module](/the-platform/user-level-audience-reporting/report-layout/statistics-module.md): Tools to help you with analyzing and interpreting the uncertainty and variation in your reports.
- [Measuring Confidence](/the-platform/user-level-audience-reporting/report-layout/measuring-confidence.md): Measuring confidence in your LTV reports
- [Advanced Reporting Methods](/the-platform/user-level-audience-reporting/advanced-reporting-methods.md): This section outlines more sophisticated methods of measurement.
- [User Measurement & Calculation Details](/the-platform/user-level-audience-reporting/advanced-reporting-methods/user-measurement-and-calculation-details.md): In-depth details on how we calculate important user measurements -- like installs, activity, retention rate, and LTV to help AdLibertas customers understand the subtleties of the platform.
- [Date Ranges: Define Audience vs. Create Report](/the-platform/user-level-audience-reporting/advanced-reporting-methods/date-ranges-define-audience-vs.-create-report.md): Previous Reading: Audience Reporting Walk-through :: Creating an audience :: Running Reports :: Absolute vs. Relative Reports
- [Exclude GAID tracking opt-outs](/the-platform/user-level-audience-reporting/advanced-reporting-methods/exclude-gaid-tracking-opt-outs.md)
- [Scheduled Reports: Keep Updated & Rolling](/the-platform/user-level-audience-reporting/advanced-reporting-methods/scheduled-reports-keep-updated-and-rolling.md)
- [Reporting on a Firebase AB test](/the-platform/user-level-audience-reporting/advanced-reporting-methods/reporting-on-a-firebase-ab-test.md): How to set-up and report on a Firebase AB test in AdLibertas
- [Understanding “Audience Restraints”](/the-platform/user-level-audience-reporting/advanced-reporting-methods/understanding-audience-restraints.md): Related: Using User-level Audience Reporting :: Creating an Audience
- [Adding user time to your reports](/the-platform/user-level-audience-reporting/advanced-reporting-methods/adding-user-time-to-your-reports.md)
- [Consolidated Revenue Reporting](/the-platform/consolidated-revenue-reporting.md): Combine all earned app revenue across all mediators and app stores. Finally see all your revenue in one place.
- [Reporting Discrepancies](/the-platform/consolidated-revenue-reporting/reporting-discrepancies.md)
- [Reporting Availability & Timezones](/the-platform/consolidated-revenue-reporting/reporting-availability-and-timezones.md)
- [Ad Network Re-Repost; Also: Revenue Reconciliation Accuracy](/the-platform/consolidated-revenue-reporting/ad-network-re-repost-also-revenue-reconciliation-accuracy.md)
- [Consolidated Reporting vs. Consolidated Inventory Reporting](/the-platform/consolidated-revenue-reporting/consolidated-reporting-vs.-consolidated-inventory-reporting.md)
- [Reporting Table – Column Descriptions Common Metrics (Calculated Fields)](/the-platform/consolidated-revenue-reporting/reporting-table-column-descriptions-common-metrics-calculated-fields.md)
- [Facebook Reporting](/the-platform/consolidated-revenue-reporting/facebook-reporting.md)
- [Consolidated Ad Revenue with multiple mediators](/the-platform/consolidated-revenue-reporting/consolidated-ad-revenue-with-multiple-mediators.md)
- [Business Analytics](/the-platform/business-analytics.md): Getting started with your self-serve business intelligence tool.
- [Analytics Layout](/the-platform/business-analytics/analytics-layout.md): The organization & workflow of your analytics tool
- [Understanding the "Explore Data" button](/the-platform/business-analytics/understanding-the-explore-data-button.md): Linking to powerful BI to customize, save questions and create custom dashboards.
- [The Data Table](/the-platform/business-analytics/the-data-table.md)
- [Asking a Question](/the-platform/business-analytics/asking-a-question.md)
- [Saving a Question](/the-platform/business-analytics/saving-a-question.md): Keep a question around for posterity, add to a dashboard or connect for API-export.
- [Creating a custom dimension](/the-platform/business-analytics/creating-a-custom-dimension.md): Custom metrics (expressions) allow you to get more complex view of your data.
- [Setting up a pulse](/the-platform/business-analytics/setting-up-a-pulse.md)
- [Custom Dashboards](/the-platform/custom-dashboards.md)
- [Custom Dashboard Filters](/the-platform/custom-dashboards/custom-dashboard-filters.md): Adding global filters to your dashboard
- [Combining data into a single chart](/the-platform/custom-dashboards/combining-data-into-a-single-chart.md)
- [Direct SQL Access](/the-platform/direct-sql-access.md): AdLibertas offers customers the ability to access their datasets directly using Amazon Athena.
- [Exporting Data](/the-platform/exporting-data.md)
- [Ad Network Reports](/the-platform/exporting-data/ad-network-reports.md)
- [Chart Reports](/the-platform/exporting-data/chart-reports.md)
- [Custom API connections](/the-platform/exporting-data/custom-api-connections.md): Getting programmatic access to your data
- [Downloading & Scheduling Data Reports](/the-platform/exporting-data/downloading-and-scheduling-data-reports.md)
- [Deprecated: Line Item Change Log](/the-platform/exporting-data/deprecated-line-item-change-log.md)
- [General](/the-platform/general.md)
- [Change your Username & Password](/the-platform/general/change-your-username-and-password.md)
- [Adding Users to your Account](/the-platform/general/adding-users-to-your-account.md)
- [Sharing Collaborative Links](/the-platform/general/sharing-collaborative-links.md): We’ve made it easy to share the exact report or page you’re viewing in the AdLibertas dashboard with your team. To create a collaborative link, simply click on the link icon (red) and a shortened link
- [AdLibertas Cost](/the-platform/general/adlibertas-cost.md)