# Reporting Table – Column Descriptions Common Metrics (Calculated Fields)

There’s a wealth of data at your disposal when looking through our analytics tool-set.  Since it can be confusing to keep all combined data sources and naming conventions straight, we’ve taken the liberty of giving you a guide:

Previous Reading:

* [Reporting vs. Inventory Reporting](https://docs.adlibertas.com/the-platform/consolidated-ad-network-reporting/campaign-reporting-vs.-inventory-reporting)
* [Reporting Aggregation Overview](https://docs.adlibertas.com/the-platform/consolidated-ad-network-reporting/consolidated-reporting-overview)
* [Reporting Attribution (Consolidation)](https://docs.adlibertas.com/the-platform/consolidated-ad-network-reporting/consolidated-reporting-overview)

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| **Column Name**      | **Description**                                                                                                                     |
| -------------------- | ----------------------------------------------------------------------------------------------------------------------------------- |
| Ad Unit Name         | Ad Unit Name as defined in the mediator                                                                                             |
| Ad Unit Type         | The Ad Unit Type as defined by your mediator                                                                                        |
| AdLibertas Managed   | Line item / ad-unit managed by AdLibertas                                                                                           |
| AdLibertas Waterfall | Name of the defined optimization waterfall as assigned by AdLibertas                                                                |
| App Name             | Application name as defined in your mediator                                                                                        |
| Clicks               | Clicks (network reporting)                                                                                                          |
| Country              | Unified country name                                                                                                                |
| Country ISO-2        | Unified country ISO-2 code                                                                                                          |
| Day                  | Date                                                                                                                                |
| Network              | The attributed third-party network                                                                                                  |
| Network Ad Unit ID   | The 3rd party network ad-unit ID, where applicable                                                                                  |
| Network Ad Unit Name | The ad network name for the ad unit, where provided                                                                                 |
| Network Impressions  | Impression Count, as provided by Network Reporting                                                                                  |
| Ad Unit ID           | The unique ad unit ID as defined by mediator                                                                                        |
| App ID               | The unique application ID, as defined by your mediator                                                                              |
| Clicks               | Clicks (as reported by MAX)                                                                                                         |
| MAX Impressions      | Impressions reported by MAX                                                                                                         |
| MAX Line Item ID     | The unique line item, as defined by MAX                                                                                             |
| MAX Line Item Name   | The MAX-defined line item name                                                                                                      |
| MAX Line Item Type   | The MoPub-defined line item type, for more please visit [MAX](https://developers.mopub.com/publishers/ui/orders/manage-line-items/) |
| MAX Ad Attempts      | The number of attempts MAX has tried for an impression                                                                              |
| MAX Segment ID       | Unique Segment identifier as defined by MAX (where applicable)                                                                      |
| MAX Segment Name     | The Segment Name as defined by MAX (where applicable)                                                                               |
| Platform             | App Platform, as defined by MAX                                                                                                     |
| Network Attempts     | The number of attempts the network has recorded for an impression (where provided)                                                  |
| Revenue              | Attributed network revenue                                                                                                          |

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### Common Metrics (Calculated Fields)

Some common performance metrics have been pre-populated as calculated fields. These differ from the columns as these values are nonsensical when summed and must be calculated at the aggregated level. You can find these in the view section under **“Common Metrics”**

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| **Calculated Field** | **Description**                                                                                               |
| -------------------- | ------------------------------------------------------------------------------------------------------------- |
| MAX CPM              | CPM as calculated using MAX impression counts and network revenue                                             |
| MAX CTR              | Click-through-rate calculated using MAX click & impression counts                                             |
| MAX Fill Rate        | Impressions divided by serving attempts using MAX counts                                                      |
| Network CPM          | CPM calculated using the Network impression and revenue counts                                                |
| Network CTR          | Click-through-Rate calculated using Network counts (where available)                                          |
| Network Fill Rate    | Impressions divided by serving attempts using Network counts (where available)                                |
| Serving Discrepancy  | The difference of MAX vs Network Impression counts. _Calculated: 1 – (Network impressions – MAX Impressions)_ |

Tags:

* [Reporting Definitions](https://www.adlibertas.com/knowledge-base/tag/reporting-definitions/)
