# Creating Reports

- [Creating a New User Report](/the-platform/user-level-audience-reporting/creating-reports/creating-a-new-user-report.md): Getting started with user-level reporting
- [Creating Advanced User-Level Reports](/the-platform/user-level-audience-reporting/creating-reports/creating-advanced-user-level-reports.md): Advanced reporting allows you to create and refine reports on users identified in the Advanced Audience Builder.
- [Advanced Audience Builder](/the-platform/user-level-audience-reporting/creating-reports/advanced-audience-builder.md): Create and refine user groups by their actions or behavior.
- [Custom Event Metrics](/the-platform/user-level-audience-reporting/creating-reports/custom-event-metrics.md): Understanding how to add custom metrics to your report.