> For the complete documentation index, see [llms.txt](https://docs.adlibertas.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/lifecycle-reports.md).

# Lifecycle Reports

### Retention - See: "Retention Rate"

{% embed url="<https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/user-measurement-and-calculation-details#retention-rate>" %}

### LTV - See: Lifetime Value (LTV) Calculation

{% embed url="<https://docs.adlibertas.com/the-platform/user-level-audience-reporting/advanced-reporting-methods/user-measurement-and-calculation-details#lifetime-value-ltv-calculation>" %}