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  • Getting Started
    • Welcome to AdLibertas
  • The Platform
    • How it works
    • User-Level Audience Reporting
      • Creating Reports
        • Creating a New User Report
        • Creating Advanced User-Level Reports
        • Advanced Audience Builder
        • Custom Event Metrics
      • Report Layout
        • Report Module: Audience Filtering
        • Chart Type Module: Absolute vs. Relative Reports
        • Daily Totals, Per User, Cumulative Totals
        • Lifecycle Reports
        • Forecasting Module
        • Statistics Module
        • Measuring Confidence
      • Advanced Reporting Methods
        • User Measurement & Calculation Details
        • Date Ranges: Define Audience vs. Create Report
        • Exclude GAID tracking opt-outs
        • Scheduled Reports: Keep Updated & Rolling
        • Reporting on a Firebase AB test
        • Understanding “Audience Restraints”
        • Adding user time to your reports
    • Consolidated Revenue Reporting
      • Reporting Discrepancies
      • Reporting Availability & Timezones
      • Ad Network Re-Repost; Also: Revenue Reconciliation Accuracy
      • Consolidated Reporting vs. Consolidated Inventory Reporting
      • Reporting Table – Column Descriptions Common Metrics (Calculated Fields)
      • Facebook Reporting
      • Consolidated Ad Revenue with multiple mediators
    • Business Analytics
      • Analytics Layout
      • Understanding the "Explore Data" button
      • The Data Table
      • Asking a Question
      • Saving a Question
      • Creating a custom dimension
      • Setting up a pulse
    • Custom Dashboards
      • Custom Dashboard Filters
      • Combining data into a single chart
    • Direct SQL Access
    • Exporting Data
      • Ad Network Reports
      • Chart Reports
      • Custom API connections
      • Downloading & Scheduling Data Reports
      • Deprecated: Line Item Change Log
    • General
      • Change your Username & Password
      • Adding Users to your Account
      • Sharing Collaborative Links
      • AdLibertas Cost
  • Data Integrations
    • Connecting in 3 steps
    • Ad Impression-Level Revenue Connections
      • AppLovin Max User Revenue API
      • ironSource Ad Revenue Measurement Integration
      • Impression level tracking with Admob Mediation
      • Collecting MoPub Impression-Level Data as a Firebase Event
    • Ad Network & Store Connections
      • Adding Ad Network Credentials
      • How does App Store Reporting work?
      • Adding access to Google Play
      • Adding Sub User to App Store Connect
      • Getting the most from Ad Network Reports
    • Analytics Connections
      • Data Set Status
      • Connect AdLibertas to Firebase
      • Connecting AdLibertas to BigQuery
      • Firebase Install Counts in Audience Reporting
      • Setting User Campaigns in Firebase
      • Why use revenue to determine Firebase AB test winners?
      • Firebase Best Practices: keeping Google BigQuery Costs Down
    • Custom Integrations
      • Sending Events via Webhooks to AdLibertas
      • Impression level tracking with Admob Mediation
      • Connecting AdLibertas to BigQuery
      • Importing a custom data set
    • IAP Connections
      • Tracking IAP & Subscriptions in Firebase and BigQuery
      • RevenueCat Integration: WebHooks
      • RevenueCat: Setting Universal Identifiers
    • MMP Connections
      • Connecting Adjust
      • Connecting AppsFlyer
      • Connecting Kochava
  • FAQs
    • General
      • Why does AdLibertas need credentials?
    • Audience Reporting
      • Why doesn't my daily active user count match Firebase?
      • Why doesn’t my retention rate match?
      • Why aren't my install rates matching?
      • Why doesn't my relative user count match retention?
      • What is the probability projected LTV becomes actual LTV?
      • Why doesn’t Firebase and AdLibertas revenue match?
    • Reporting
      • What is “non_mopub” revenue
      • How do customers use AdLibertas?
  • Privacy & Security
    • Privacy & Security Details
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On this page
  • User-Level Audience Reporting
  • Ad Network Reporting Credentials
  • Ad Optimization Credentials
  1. FAQs
  2. General

Why does AdLibertas need credentials?

PreviousGeneralNextAudience Reporting

Last updated 3 years ago

AdLibertas provides a variety of reporting, analytics, and optimization services to our clients. Depending on the AdLibertas product(s) your using, we may need you to connect our systems to data providers to gather the raw data.

User-Level Audience Reporting

For most use-cases and service providers, there is no development work needed. We only collect credentials/API keys to access and consolidate data. For more information,

Ad Network Reporting Credentials

Networks provide reporting data, in some cases, they offer a reporting API that allows you to only give API access. However, some accounts provide limited information through their API — or no API at all. In these cases, we will need access to the network’s dashboard. Some dashboards will allow you to create a user with limited access. We recommend this where possible.

For more information please see details on

Ad Optimization Credentials

The first step with any AdLibertas customer is to download and process the current configuration of your mediation platform. For this reason, we need an AdLibertas-specific user that will allow our systems to log in and consume the necessary information.

  • We will not alter your account — or any serving configuration — in the credential-collection process.

  • Each of these mediation platforms allows the creation of credentials that limits access to serving and reporting only. AdLibertas has no need for financial or payment access.

For more information see details on

see our no-code integration in 3 steps.
Adding Reporting Credentials.
connecting demand sources.