Previous Reading: Audience Reporting Walk-through :: Creating an audience :: Running Reports :: Absolute vs. Relative Reports
To understand the nuances with user-level dates it's helpful to start with the concept of reporting. Defining an audience is a discrete, separate step from running a report of user performance. So you need to define discrete date windows when you create an audience and then again when you view user performance by running a report. This is simply because you may want to define users by their behavior during one timeframe, then see their performance over a different timeframe.
This important level of detail can be confusing when first using Audience Reporting – but once mastered it can uncover powerful insights of your users.
Example: Define an Audience
When you create an audience, you can restrict dates on users that meet the criteria you’ve defined. In the example below, the users have completed a “DailyCompleted” Event within the last 7 days.
Users who’ve fired at least one DailyCompleted event in the last 7d
This means theAudience Builderwill find all users who meet these criteria. In the example below, users A and C would be a part of the audience. Users B, would not be included.
An audience report run over the last 7 days.
Now when youRun a Report, you can specify a different timeframe to measure the performance of users A & C.
Example: Running an Absolute Report on a different timeframe
ForAbsolute Reporting, this is the time period in which you want to see the performance of your audience. In the example below we’re actually choosing a date frame that precedes the window of the audience definition.
Remember our audience was defined as users who've triggered an event in the last 7 days but our report is measuring the performance of these users over the last 14 days. User C hadn’t installed and therefore will not be included in the first 12 days of April activity.
The absolute report over the full 14d will not include user C’s activity.
Step 3: Run a Relative Report on a different timeframe