# Daily Totals, Per User, Cumulative Totals ![An interesting example of absolute (left) and relative (right) reports for daily active users. On the left each audience is defined as having ibeen nstalled within a given month. You can see the spikes of active users through the month, then the valley as they slowly churn. On the right, you can see the activitiy user total users as they age. The newest (goldenrod) actually falls to zero as this report was built before that audience had a chance to completely mature.](/files/iHOV5y0YdMwj0ISYBrg6) ### Daily Totals For **absolute reports**, daily totals show the sum of all events/metrics for all active users on a time series For **relative reports,** daily totals sum the total events/metrics on the nth day of user history the audience users who've installed during the specified timeframe ![Above (left) we have a daily CPM on a per-user basis. Right, shows CPM per user over the lifetime of a user's lifetime.](/files/UcojExrMgEdjA02GVdIo) ### Per User Reports For absolute reports, per user divides the daily totals against the number of active users on a given date. For relative reports, per user divides the total events on the n-th day of lifetime. ### Cumulative Totals --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/daily-totals-per-user-cumulative-totals.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.