Daily Totals, Per User, Cumulative Totals

An interesting example of absolute (left) and relative (right) reports for daily active users. On the left each audience is defined as having ibeen nstalled within a given month. You can see the spikes of active users through the month, then the valley as they slowly churn. On the right, you can see the activitiy user total users as they age. The newest (goldenrod) actually falls to zero as this report was built before that audience had a chance to completely mature.

Daily Totals

For absolute reports, daily totals show the sum of all events/metrics for all active users on a time series

For relative reports, daily totals sum the total events/metrics on the nth day of user history the audience users who've installed during the specified timeframe

Above (left) we have a daily CPM on a per-user basis. Right, shows CPM per user over the lifetime of a user's lifetime.

Per User Reports

For absolute reports, per user divides the daily totals against the number of active users on a given date.

For relative reports, per user divides the total events on the n-th day of lifetime.

Cumulative Totals