# Ad Network Reports

### Ad Network Delivery of Ad Network Reports

*“Automatic delivery of network performance”*

 

The goal of AdLibertas is to increase the liquidity of demand competing for publisher ad supply. Part of doing so is enabling the demand partner/network to buy inventory intelligently. We’ve introduced the concept of [Network Reports](https://dashboard.adlibertas.com/reports) which gives the network insight into their buying positions in AdLibertas-managed regions. This way a demand source can adjust their buys to move up or down the waterfall – much like a more traditional exchange, with the aim of buying on mobile app inventory in a more efficient manner. Efficiency of competition =  more demand = higher prices for inventory.

Some examples of benefits we’ve seen from enabling Network Reporting on publisher inventory:

* Network gets to see their changing waterfall position – without needing to interact/ask the publisher.
* Network will be able to identify serving discrepancies as we include their reporting vs. ad server counts.
* A network can see when their buying at too low of a fill rate, and are in danger of being removed from a segment.
* The buyer can see when their buys are switched off and when we will automatically re-introduce their buys in periodic “market price tests”

**It should be noted Network Reporting will only give updates to the named network, the buyer will not see other network buying positions or prices.** You can set up your own Demand Report in the [Reporting section of your dashboard.](https://dashboard.adlibertas.com/reports)

For an outline of the report and column definitions, please download this file:

[NetworkWaterfallExample.xlsx](https://2la1xp2tiyea46tdsj1ai1pe-wpengine.netdna-ssl.com/wp-content/uploads/2020/12/NetworkWaterfallExample.xlsx)