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  • Getting Started
    • Welcome to AdLibertas
  • The Platform
    • How it works
    • User-Level Audience Reporting
      • Creating Reports
        • Creating a New User Report
        • Creating Advanced User-Level Reports
        • Advanced Audience Builder
        • Custom Event Metrics
      • Report Layout
        • Report Module: Audience Filtering
        • Chart Type Module: Absolute vs. Relative Reports
        • Daily Totals, Per User, Cumulative Totals
        • Lifecycle Reports
        • Forecasting Module
        • Statistics Module
        • Measuring Confidence
      • Advanced Reporting Methods
        • User Measurement & Calculation Details
        • Date Ranges: Define Audience vs. Create Report
        • Exclude GAID tracking opt-outs
        • Scheduled Reports: Keep Updated & Rolling
        • Reporting on a Firebase AB test
        • Understanding “Audience Restraints”
        • Adding user time to your reports
    • Consolidated Revenue Reporting
      • Reporting Discrepancies
      • Reporting Availability & Timezones
      • Ad Network Re-Repost; Also: Revenue Reconciliation Accuracy
      • Consolidated Reporting vs. Consolidated Inventory Reporting
      • Reporting Table – Column Descriptions Common Metrics (Calculated Fields)
      • Facebook Reporting
      • Consolidated Ad Revenue with multiple mediators
    • Business Analytics
      • Analytics Layout
      • Understanding the "Explore Data" button
      • The Data Table
      • Asking a Question
      • Saving a Question
      • Creating a custom dimension
      • Setting up a pulse
    • Custom Dashboards
      • Custom Dashboard Filters
      • Combining data into a single chart
    • Direct SQL Access
    • Exporting Data
      • Ad Network Reports
      • Chart Reports
      • Custom API connections
      • Downloading & Scheduling Data Reports
      • Deprecated: Line Item Change Log
    • General
      • Change your Username & Password
      • Adding Users to your Account
      • Sharing Collaborative Links
      • AdLibertas Cost
  • Data Integrations
    • Connecting in 3 steps
    • Ad Impression-Level Revenue Connections
      • AppLovin Max User Revenue API
      • ironSource Ad Revenue Measurement Integration
      • Impression level tracking with Admob Mediation
      • Collecting MoPub Impression-Level Data as a Firebase Event
    • Ad Network & Store Connections
      • Adding Ad Network Credentials
      • How does App Store Reporting work?
      • Adding access to Google Play
      • Adding Sub User to App Store Connect
      • Getting the most from Ad Network Reports
    • Analytics Connections
      • Data Set Status
      • Connect AdLibertas to Firebase
      • Connecting AdLibertas to BigQuery
      • Firebase Install Counts in Audience Reporting
      • Setting User Campaigns in Firebase
      • Why use revenue to determine Firebase AB test winners?
      • Firebase Best Practices: keeping Google BigQuery Costs Down
    • Custom Integrations
      • Sending Events via Webhooks to AdLibertas
      • Impression level tracking with Admob Mediation
      • Connecting AdLibertas to BigQuery
      • Importing a custom data set
    • IAP Connections
      • Tracking IAP & Subscriptions in Firebase and BigQuery
      • RevenueCat Integration: WebHooks
      • RevenueCat: Setting Universal Identifiers
    • MMP Connections
      • Connecting Adjust
      • Connecting AppsFlyer
      • Connecting Kochava
  • FAQs
    • General
      • Why does AdLibertas need credentials?
    • Audience Reporting
      • Why doesn't my daily active user count match Firebase?
      • Why doesn’t my retention rate match?
      • Why aren't my install rates matching?
      • Why doesn't my relative user count match retention?
      • What is the probability projected LTV becomes actual LTV?
      • Why doesn’t Firebase and AdLibertas revenue match?
    • Reporting
      • What is “non_mopub” revenue
      • How do customers use AdLibertas?
  • Privacy & Security
    • Privacy & Security Details
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On this page
  • Customized downloadable charts
  • The Main Report
  • Top Apps Report
  • DEPRECATED Daily Optimization Report:
  1. The Platform
  2. Exporting Data

Chart Reports

PreviousAd Network ReportsNextCustom API connections

Last updated 2 years ago

Customized downloadable charts

Customize, schedule, deliver!

Located:

BI & Analytics > > Chart Reports

Click "Chart Reports" in the menu

The purpose of the daily chart reports is to deliver high-level views of your overall consolidated revenue performance on a periodic timeframe. These charts won't answer all questions but they'll instead provide indicators of shifting performance. For more detail click on any image to visit the dashboard and drill into more results.

Note on delivery: If reports aren’t yet available at scheduled delivery time (customizable but by default, 9A PT), you’ll get a notification that reporting isn’t yet available. If reporting changes +/- 15% by EOD, you’ll get an updated chart at 17h PT.

The Main Report

  • Yesterday’s Revenue: Total aggregated revenue of the previous day’s aggregated network reporting.

  • DoD Change %: Day-over-day change from yesterday’s earnings to the previous day as a percentage change.

  • 7d Compare %: Yesterday’s revenue as compared to the performance of one week ago – as a percentage.

Network Performance:

  • % Daily Change: is the percentage change as compared to the previous day’s earnings.

  • Revenue by Network: Stacked revenue by network, highest earnings bottom to top – limited to top 15. If you’d like more detail, click on the chart and you can isolate networks by clicking on the key.

Impressions, CPM & Network Performance

  • Daily Impressions and CPM: dual-axis chart of impressions (bar, left axis) versus CPM (line, right axis).

  • Revenue by Country (top 5): revenue contribution for the top 5 countries. To isolate, click through to our dashboard and click on the country key.

Top Apps Report

The Top Apps Report is an optional add-on to the Chart Reports. This will summarize the ad revenue on your top apps.

To enable, enable the “Include Top Apps Report” checkbox when setting up a Chart Report. By default, this section will report on the top 5 apps by revenue.

  • Revenue by App: Total ad revenue earned by app name.

  • CPM by App: App CPM by app

  • Impressions By App: Ad impressions served by app

  • Revenue per Ad Request: Revenue earned per measured ad request

  • Requests by App: Total ad requests measured per app

  • Fill Rate by App: Ad impression per ad request per app. Note: depending on your platform, may include pre-cached but not served interstitials.

DEPRECATED Daily Optimization Report:

The Daily Optimization Updates are an optional add-on to the Chart Reports. This will summarize the AdLibertas optimization activity of your managed revenue.

To enable, enable the “Include Optimization Report” checkbox when setting up a Chart Report.

Daily Optimization:

The optimization header-bar is designed to show you the ebb and flow of optimization changes and tests that are happening in your managed traffic.

  • Waterfall changes: Total daily optimized price points indicate the number of daily updates to line items, this mainly consists of changing priority, allocation, and status (on/off). Note: because our line items are largely running separate priorities, the CPM doesn’t need to be updated in most cases, and to increase efficiency we don’t include CPM updates unless necessary.

  • Active Market Price Tests: Periodically we re-introduce line items that have been tested out of the waterfall due to low-performance at a small allocation of traffic to see if the market dynamics have allowed for a higher tier of traffic to be purchased. This number is the number of price-tests that are active in your managed inventory.

  • Successful Price Tests: The number of prices judged to have succeeded, and are now being ramped up in allocation (amount of traffic).

  • Failed Market Price Tests: indicate introductions or failing performance of existing line items that are being actively ramped down in traffic, or turned off.

Optimization Results:

  • Managed revenue is the total AdLibertas amount of revenue that is managed by AdLibertas.

  • Optimization Changes: Area chart, over time, of the number of waterfall changes AdLibertas makes to the waterfall.

  • Total Running Line Items: Total number of running line items under AdLibertas management.

  • Optimization Tests: total successful (blue) & failing (grey) price tests running under AdLibertas care.

The data collected from these reports come from from the platforms that report on your revenue.

Revenue: Revenue trend-line over the selected period. Default is 14 days but you can alter the period delivered in the

Daily Cost: is the daily cost of our measured performance increase (for more see the ).

Next:

Consolidated Revenue Reporting:
reporting dashboard.
cost calculation section
Ad Network Reporting
Download Reports