LTV Reporting for MoPub & Firebase | No SDK - AdLibertas
To best understand how user-level reporting works, consider the process as 2 distinct steps:
1. Define Audience outlines the characteristics, timeframe, and/or actions that define a group of users you'd like to isolate and measure. An example would be: users who installed last month, played over 10 games, and created an account.
2. Report Audience Performance allows you to measure and compare the performance of audiences over time. This could be over an entirely different timeframe, for example measuring this month's performance of users who installed last month.
Workflows for creating user reports
Creating a "New User Report" is an easy one-step way to explore the behavior and performance of multiple groups of users. Advanced Audience Builder allows you more control on defining groups by action or exclusion.
To make getting valuable information easy, we offer two methods to create user-level reports.
Create New User Report This allows you to combine defining multiple audiences and report on their performance in a single step without the overhead of defining an audience, then reporting on the audience performance in a separate step. For instance, in a single step, you can choose a Firebase experiment over the last 30 days, then run a report that will return each variant over this timeframe. For more information see the article on Creating a New User Report.
Advanced Audience Builder + Advanced User Reports allows you to separate the steps of running reports enabling further refinement of user groups (audiences) by behavior and actions, then the ability to report on them over varying timeframes. For instance, you can define a group of users that have installed last month, played 10 games on their first day, then report on the performance of those users this month. For more information seeAdvanced Audience Builderand Creating Advanced User-Level Reports.
Exploratory User-Level Reporting walk-through
Both methods of creating reports will allow you to generate rich, interactive reports to explore user performance and behavior.
Below we walk-through our interactive user-level reporting.
Determine visualized curve of best fit against your audience to determine future user pLTV. For more details see Forecasting
Creating Custom Dashboards from User-Level Reports
From any of the user-level reports, you can click "Explore More" to get intoBusiness Analytics and start creating your own custom dashboards from your user-level reports.