Reporting Table – Column Descriptions Common Metrics (Calculated Fields)

There’s a wealth of data at your disposal when looking through our analytics tool-set. Since it can be confusing to keep all combined data sources and naming conventions straight, we’ve taken the liberty of giving you a guide:

Previous Reading:

• Reporting vs. Inventory Reporting

• Reporting Aggregation Overview

• Reporting Attribution (Consolidation)

Column Name	Description
Ad Unit Name	Ad Unit Name as defined in the mediator
Ad Unit Type	The Ad Unit Type as defined by your mediator
AdLibertas Managed	Line item / ad-unit managed by AdLibertas
AdLibertas Waterfall	Name of the defined optimization waterfall as assigned by AdLibertas
App Name	Application name as defined in your mediator
Clicks	Clicks (network reporting)
Country	Unified country name
Country ISO-2	Unified country ISO-2 code
Day	Date
Network	The attributed third-party network
Network Ad Unit ID	The 3rd party network ad-unit ID, where applicable
Network Ad Unit Name	The ad network name for the ad unit, where provided
Network Impressions	Impression Count, as provided by Network Reporting
Ad Unit ID	The unique ad unit ID as defined by mediator
App ID	The unique application ID, as defined by your mediator
Clicks	Clicks (as reported by MAX)
MAX Impressions	Impressions reported by MAX
MAX Line Item ID	The unique line item, as defined by MAX
MAX Line Item Name	The MAX-defined line item name
MAX Line Item Type	The MoPub-defined line item type, for more please visit MAX
MAX Ad Attempts	The number of attempts MAX has tried for an impression
MAX Segment ID	Unique Segment identifier as defined by MAX (where applicable)
MAX Segment Name	The Segment Name as defined by MAX (where applicable)
Platform	App Platform, as defined by MAX
Network Attempts	The number of attempts the network has recorded for an impression (where provided)
Revenue	Attributed network revenue

Common Metrics (Calculated Fields)

Some common performance metrics have been pre-populated as calculated fields. These differ from the columns as these values are nonsensical when summed and must be calculated at the aggregated level. You can find these in the view section under “Common Metrics”

Calculated Field	Description
MAX CPM	CPM as calculated using MAX impression counts and network revenue
MAX CTR	Click-through-rate calculated using MAX click & impression counts
MAX Fill Rate	Impressions divided by serving attempts using MAX counts
Network CPM	CPM calculated using the Network impression and revenue counts
Network CTR	Click-through-Rate calculated using Network counts (where available)
Network Fill Rate	Impressions divided by serving attempts using Network counts (where available)
Serving Discrepancy	The difference of MAX vs Network Impression counts. Calculated: 1 – (Network impressions – MAX Impressions)

Tags:

• Reporting Definitions