Reporting Table – Column Descriptions Common Metrics (Calculated Fields)
There’s a wealth of data at your disposal when looking through our analytics tool-set. Since it can be confusing to keep all combined data sources and naming conventions straight, we’ve taken the liberty of giving you a guide:
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Column Name
Ad Unit Name
Ad Unit Name as defined in the mediator
Ad Unit Type
The Ad Unit Type as defined by your mediator
AdLibertas Managed
Line item / ad-unit managed by AdLibertas
AdLibertas Waterfall
Name of the defined optimization waterfall as assigned by AdLibertas
App Name
Application name as defined in your mediator
Clicks (network reporting)
Unified country name
Country ISO-2
Unified country ISO-2 code
The attributed third-party network
Network Ad Unit ID
The 3rd party network ad-unit ID, where applicable
Network Ad Unit Name
The ad network name for the ad unit, where provided
Network Impressions
Impression Count, as provided by Network Reporting
Ad Unit ID
The unique ad unit ID as defined by mediator
App ID
The unique application ID, as defined by your mediator
Clicks (as reported by MAX)
MAX Impressions
Impressions reported by MAX
MAX Line Item ID
The unique line item, as defined by MAX
MAX Line Item Name
The MAX-defined line item name

Common Metrics (Calculated Fields)

Some common performance metrics have been pre-populated as calculated fields. These differ from the columns as these values are nonsensical when summed and must be calculated at the aggregated level. You can find these in the view section under “Common Metrics”
Calculated Field
CPM as calculated using MAX impression counts and network revenue
Click-through-rate calculated using MAX click & impression counts
MAX Fill Rate
Impressions divided by serving attempts using MAX counts
Network CPM
CPM calculated using the Network impression and revenue counts
Network CTR
Click-through-Rate calculated using Network counts (where available)
Network Fill Rate
Impressions divided by serving attempts using Network counts (where available)
Serving Discrepancy
The difference of MAX vs Network Impression counts. Calculated: 1 – (Network impressions – MAX Impressions)
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