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  • Getting Started
    • Welcome to AdLibertas
  • The Platform
    • How it works
    • User-Level Audience Reporting
      • Creating Reports
        • Creating a New User Report
        • Creating Advanced User-Level Reports
        • Advanced Audience Builder
        • Custom Event Metrics
      • Report Layout
        • Report Module: Audience Filtering
        • Chart Type Module: Absolute vs. Relative Reports
        • Daily Totals, Per User, Cumulative Totals
        • Lifecycle Reports
        • Forecasting Module
        • Statistics Module
        • Measuring Confidence
      • Advanced Reporting Methods
        • User Measurement & Calculation Details
        • Date Ranges: Define Audience vs. Create Report
        • Exclude GAID tracking opt-outs
        • Scheduled Reports: Keep Updated & Rolling
        • Reporting on a Firebase AB test
        • Understanding “Audience Restraints”
        • Adding user time to your reports
    • Consolidated Revenue Reporting
      • Reporting Discrepancies
      • Reporting Availability & Timezones
      • Ad Network Re-Repost; Also: Revenue Reconciliation Accuracy
      • Consolidated Reporting vs. Consolidated Inventory Reporting
      • Reporting Table – Column Descriptions Common Metrics (Calculated Fields)
      • Facebook Reporting
      • Consolidated Ad Revenue with multiple mediators
    • Business Analytics
      • Analytics Layout
      • Understanding the "Explore Data" button
      • The Data Table
      • Asking a Question
      • Saving a Question
      • Creating a custom dimension
      • Setting up a pulse
    • Custom Dashboards
      • Custom Dashboard Filters
      • Combining data into a single chart
    • Direct SQL Access
    • Exporting Data
      • Ad Network Reports
      • Chart Reports
      • Custom API connections
      • Downloading & Scheduling Data Reports
      • Deprecated: Line Item Change Log
    • General
      • Change your Username & Password
      • Adding Users to your Account
      • Sharing Collaborative Links
      • AdLibertas Cost
  • Data Integrations
    • Connecting in 3 steps
    • Ad Impression-Level Revenue Connections
      • AppLovin Max User Revenue API
      • ironSource Ad Revenue Measurement Integration
      • Impression level tracking with Admob Mediation
      • Collecting MoPub Impression-Level Data as a Firebase Event
    • Ad Network & Store Connections
      • Adding Ad Network Credentials
      • How does App Store Reporting work?
      • Adding access to Google Play
      • Adding Sub User to App Store Connect
      • Getting the most from Ad Network Reports
    • Analytics Connections
      • Data Set Status
      • Connect AdLibertas to Firebase
      • Connecting AdLibertas to BigQuery
      • Firebase Install Counts in Audience Reporting
      • Setting User Campaigns in Firebase
      • Why use revenue to determine Firebase AB test winners?
      • Firebase Best Practices: keeping Google BigQuery Costs Down
    • Custom Integrations
      • Sending Events via Webhooks to AdLibertas
      • Impression level tracking with Admob Mediation
      • Connecting AdLibertas to BigQuery
      • Importing a custom data set
    • IAP Connections
      • Tracking IAP & Subscriptions in Firebase and BigQuery
      • RevenueCat Integration: WebHooks
      • RevenueCat: Setting Universal Identifiers
    • MMP Connections
      • Connecting Adjust
      • Connecting AppsFlyer
      • Connecting Kochava
  • FAQs
    • General
      • Why does AdLibertas need credentials?
    • Audience Reporting
      • Why doesn't my daily active user count match Firebase?
      • Why doesn’t my retention rate match?
      • Why aren't my install rates matching?
      • Why doesn't my relative user count match retention?
      • What is the probability projected LTV becomes actual LTV?
      • Why doesn’t Firebase and AdLibertas revenue match?
    • Reporting
      • What is “non_mopub” revenue
      • How do customers use AdLibertas?
  • Privacy & Security
    • Privacy & Security Details
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On this page
  • Client Data Security
  • User-level Policy adherence
  • iOS 14 Apple AppStore Privacy Submission Guidelines
  1. Privacy & Security

Privacy & Security Details

Details on how we manage clients privacy and data security.

PreviousHow do customers use AdLibertas?

Last updated 3 years ago

AdLibertas takes user and client privacy very seriously. As such we have strict policies and technologies in place to adhere to global regulations as well as secure app developers' private and sensitive information.

All data collected from our customers and your customers/users adhere to the

Our approach is split into two components: user-level tracking policy adherence and client protection.

Client Data Security

Products: ALL

Each client maintains a single-tenant architecture which allows complete separation of data. Your data is your own, we don’t share it with anyone without your consent.

While we do believe there is merit to security through obscurity, we can share that client accounts feature 256-bit SSL/TLS security and is hosted behind a VPC. Our stack and cloud provider is ISO 9001, FIPS 140-2, HIPPA, and NIST-certified.

Your data is safe with us.

User-level Policy adherence

Relevant Products: Audience Reporting.

(Audience Reporting Only): Without a unique user ID we can’t attribute revenue and events to a specific audience, so we need a persistent, available user identifier between data sources. The developer can opt to use their own publisher-specified ID or we use the following defaults:

For IOS

AdLibertas doesn’t need the IDFA we use the IDFV, which Apple clearly states is acceptable use: “The , may be used for analytics across apps from the same content provider. ” ()

Android

AdLibertas uses the Google Ad ID (GAID) as the default preferred persistent identifier for Google Apps. (). While this isn’t ideal as a small number of users opt-out of ad-tracking, it works well for most use-cases.

Related:

iOS 14 Apple AppStore Privacy Submission Guidelines

Relevant Products: Audience Reporting.

As part of the changes introduced with iOS 14, Apple has added additional App Privacy disclosures that app developers must make to help their users understand how their data is collected and used. App Developers that are showing ads, selling in-app purchases or subscriptions, or using 3rd party tools and services like AdLibertas Audience Reporting, must ensure that the appropriate disclosures are made to be compliant with Apple’s App Privacy policies.

When filling out this section of your App Store page, it is important to consider all monetization, analytics, and other service providers and select the answer accordingly. The below highlights which information AdLibertas is accessing when using a 3rd party SDK to validate purchase receipts.

Apple Data Type

AdLibertas Accesses

Contact Info

No

Health and Fitness

No

Financial Info

No

Location

No

Sensitive Info

No

Contacts

No

Browsing History

No

Search History

No

Identifiers

Yes

Purchases

Yes

Usage

See Below *

Diagnostics

No

* Many analytics services, such as Firebase, collect Usage and Diagnostic data and this should be selected in the App Privacy page.

Example screenshots of App Privacy with a 3rd party SDK for receipt validation:

  1. Initial screen: Select “Yes, we collect data from this app”

  • Specific categories:

    • Identifiers: Depending on how you are identifying users in analytics and attribution partners, select either “User ID”, “Device ID”, or both.

    • Purchases: Select this category

  • Usage data: while AdLibertas does not directly collect this, analytics partners such as Firebase do collect Usage data and since this capability is required for AdLibertas Audience Reporting, these must be selected.

Additional resources to help you select the correct disclosures for your App Privacy page: You should review the documentation of each of your 3rd party partners for more details on the required privacy settings.

Apple:

Firebase:

Mopub:

IronSource:

AdLibertas Privacy Policy.
ID for Vendors (IDFV)
source
source
Exclude GAID tracking opt-outs
https://developer.apple.com/app-store/app-privacy-details/
https://firebase.google.com/docs/ios/app-store-data-collection
https://developers.mopub.com/publishers/ios/app-privacy-details/
https://developers.ironsrc.com/ironsource-mobile/unity/apples-privacy-questionnaire-answers-ironsource/