# Business Analytics

![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2FKrkevbOzNPVAg7zuMpgH%2Fimage.png?alt=media\&token=9bf12a47-ef24-4c8b-a61e-39fcacbbc5fb)

### Overview:

Part of the benefit of having a single-source-of-truth is the ability to get a complete view of your traffic behavior & trends. Very early on we found the need for data analysis tools on publisher traffic, over the years we’ve refined & polished our internal tools to become a fast favorite for our customers. Our analytics have become a cornerstone for our publishers, whether [<mark style="color:blue;">answering a question</mark>](https://docs.adlibertas.com/the-platform/bi-and-analytics/asking-a-question), [<mark style="color:blue;">sharing information internally</mark>](https://docs.adlibertas.com/the-platform/dashboard-features/sharing-collaborative-links), or setting up a [<mark style="color:blue;">custom dashboard</mark>](https://docs.adlibertas.com/the-platform/bi-and-analytics) the possibilities are endless. We highly encourage you to spend the time necessary to take advantage of these tools, they’ll return your time investment tenfold.

### **Analyze your Revenue** & Answer Questions <a href="#h-analyze-your-revenue-answer-questions" id="h-analyze-your-revenue-answer-questions"></a>

We supply a rich set of analytics tools for your to-do deep dives on your data to determine new opportunities and discover problems.

![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2FQhoHfPpn66uydydfyeso%2Fimage.png?alt=media\&token=1acc1fe5-a377-4705-900f-d6dabdd58661)

### Build Custom Dashboards <a href="#h-build-custom-dashboards" id="h-build-custom-dashboards"></a>

A lot of our customers want to build custom views of their data, so they can monitor or share custom views of ad traffic or earnings reports.

![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2F99jjtCuqOC0avdWEpp6f%2Fimage.png?alt=media\&token=8e642904-0e43-4a87-80c3-4a0179369b69)

### Asking a Question:

{% embed url="<https://youtu.be/8GIhPTlvtTU>" %}

### Saving A Question

{% embed url="<https://youtu.be/a1uZy5_6bOQ>" %}

### Setting up a Custom Dashboard

{% embed url="<https://youtu.be/i09dqMH0ei8>" %}

### Setting up a Pulse

{% embed url="<https://youtu.be/rpPPljrBQe0>" %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.adlibertas.com/the-platform/business-analytics.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.