> For the complete documentation index, see [llms.txt](https://docs.adlibertas.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adlibertas.com/the-platform/business-analytics.md).
# Business Analytics
### Overview:
Part of the benefit of having a single-source-of-truth is the ability to get a complete view of your traffic behavior & trends. Very early on we found the need for data analysis tools on publisher traffic, over the years we’ve refined & polished our internal tools to become a fast favorite for our customers. Our analytics have become a cornerstone for our publishers, whether [answering a question](https://docs.adlibertas.com/the-platform/bi-and-analytics/asking-a-question), [sharing information internally](https://docs.adlibertas.com/the-platform/dashboard-features/sharing-collaborative-links), or setting up a [custom dashboard](https://docs.adlibertas.com/the-platform/bi-and-analytics) the possibilities are endless. We highly encourage you to spend the time necessary to take advantage of these tools, they’ll return your time investment tenfold.
### **Analyze your Revenue** & Answer Questions
We supply a rich set of analytics tools for your to-do deep dives on your data to determine new opportunities and discover problems.
### Build Custom Dashboards
A lot of our customers want to build custom views of their data, so they can monitor or share custom views of ad traffic or earnings reports.
### Asking a Question:
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### Saving A Question
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### Setting up a Custom Dashboard
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### Setting up a Pulse
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