Asking a Question

If you're just getting started, we recommend you read the analytics layout page.

Walk-through video asking a custom question

Step 1: "Data" - Choose your data table

The "data" field allows you to select data tables available to you. These tables will depend on which products you've signed up for in AdLIbertas.

• AdLibertas Cost: Deprecated

• App Store and MoPub Revenue: Deprecated

• App Store IAP: in-app purchase data collected from the app stores. For more information please see How App Store Reporting works.
• App Store Subscriptions: Same as above, except for subscriptions.

• Audience Reporting Metrics: volume and count of user-level data you are importing. For more information, see AdLibertas Cost.
• Consolidated Reporting Data: Table of all ad revenue earnings. For more information see Consolidated Reporting Overview.
• Consolidated Reporting Inventory Data: For the difference see Consolidated Reporting vs. Consolidated Inventory Reporting
• Line Item Change Logs: deprecated

• MoPub Campaign Reporting deprecated

• MoPub Inventory Reporting: deprecated

• Reporting Absolute Audience Reports: Keeps an updated table of your most recently run user level absolute reports. Subsequent reports will overwrite previously run reports.
• Reporting Absolute Audience Historical Reports: A comprehensive table of all user-level absolute reports. Every day an absolute report is updated, a historical record will be stored.
• Reporting Relative Audience Reports: Table containing results of the recently run user-level relative report. Every report run overwrites previously created data.

• Reporting Relative Audience HIstorical Reports: Table contains the daily historical record of user-level relative reports. Every day an absolute report is updated, a record will be stored in this table.
• Users By App Version: A table outlining revenue, impressions, and users by app version. Useful for setting up custom KPIs to track new app releases.

Step 2: "Filtered By" - Setting filters

Filters limit the amount of data returned in your report.

Each table has the ability to limit the data by column or row values in the table. In the example above a date filter will only return data from within the selected date ranges.

PivotTable Junkies: This is your FILTERS field

Step 3: "View" - choose metrics/dimensions for your report

The view section allows you to choose metrics to be returned in your report.

This section will allow you to add metrics to your report, such as users, impressions, or revenue. In a chart, the metrics will be the individual variants. In a table, the metrics will be table values.

Once you get familiar with metrics, consider exploring custom metrics.

PivotTable Junkies: This is your VALUES field

Step 4: "Grouped By" - Choose data segmentation

The group by section allows you to break out your report by values in your table. You can only chart 20 individual groupings.

PivotTable Junkies: This is your ROW field