# Asking a Question {% hint style="info" %} If you're just getting started, we recommend you read the [analytics layout page](https://docs.adlibertas.com/the-platform/business-analytics/analytics-layout). {% endhint %} ### Walk-through video asking a custom question {% embed url="" %} ### Step 1: "Data" - Choose your data table ![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2FAVLj2zqN4fR9fa1WTjbD%2Fimage.png?alt=media\&token=975f83ab-6690-4adf-b569-061183c2406a) The "data" field allows you to select data tables available to you. These tables will depend on which products you've signed up for in AdLIbertas. ![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2FZEoPyrA9gT8SAa8NRJzy%2Fimage.png?alt=media\&token=5ebdc269-6c0a-4ed4-a578-312dbb4c1eeb) * ~~AdLibertas Cost:~~ Deprecated * ~~App Store and MoPub Revenue:~~ Deprecated * **App Store IAP:** in-app purchase data collected from the app stores. For more information please see [How App Store Reporting works](https://docs.adlibertas.com/data-integrations/ad-network-and-store-connections/how-does-app-store-reporting-work). * **App Store Subscriptions:** Same as above, except for subscriptions. * **Audience Reporting Metrics:** volume and count of user-level data you are importing. For more information, see [AdLibertas Cost.](https://docs.adlibertas.com/the-platform/general/adlibertas-cost) * **Consolidated Reporting Data:** Table of all ad revenue earnings. For more information see [Consolidated Reporting Overview.](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting) * **Consolidated Reporting Inventory Data:** For the difference see [Consolidated Reporting vs. Consolidated Inventory Reporting](https://docs.adlibertas.com/the-platform/consolidated-revenue-reporting/consolidated-reporting-vs.-consolidated-inventory-reporting) * Li~~ne Item Change Logs~~: deprecated * ~~MoPub Campaign Reporting~~ deprecated * ~~MoPub Inventory Reporting:~~ deprecated * **Reporting Absolute Audience Reports:** Keeps an updated table of your most recently run [user ](https://docs.adlibertas.com/the-platform/user-level-audience-reporting)level [absolute reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/chart-type-module-absolute-vs.-relative-reports). Subsequent reports will overwrite previously run reports. * **Reporting Absolute Audience Historical Reports:** A comprehensive table of all user-level [absolute reports](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/chart-type-module-absolute-vs.-relative-reports). Every day an absolute report is updated, a historical record will be stored. * **Reporting Relative Audience Reports:** Table containing results of the recently run user-level relative report. Every report run overwrites previously created data. * **Reporting Relative Audience HIstorical Reports:** Table contains the daily historical record of [user](https://docs.adlibertas.com/the-platform/user-level-audience-reporting)-level [relative ](https://docs.adlibertas.com/the-platform/user-level-audience-reporting/report-layout/chart-type-module-absolute-vs.-relative-reports)reports. Every day an absolute report is updated, a record will be stored in this table. * **Users By App Version:** A table outlining revenue, impressions, and users by app version. Useful for setting up custom KPIs to track new app releases. ### **Step 2: "Filtered By" - Setting filters** Filters limit the amount of data returned in your report. ![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2FFBUTN44Id4o5rmEue17n%2Fimage.png?alt=media\&token=ebcef55b-b49e-4125-9626-90fe3f5294e6) Each table has the ability to limit the data by column or row values in the table. In the example above a date filter will only return data from within the selected date ranges. {% hint style="info" %} PivotTable Junkies: This is your **FILTERS** field {% endhint %} ### Step 3: "View" - choose metrics/dimensions for your report The view section allows you to choose metrics to be returned in your report. ![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2FtnkpTvpAicCjLFD8S5No%2Fimage.png?alt=media\&token=f762ef86-a18c-4d48-a199-09ecd11906d0) This section will allow you to add metrics to your report, such as users, impressions, or revenue. In a chart, the metrics will be the individual variants. In a table, the metrics will be table values. Once you get familiar with metrics, consider exploring [custom metrics.](https://docs.adlibertas.com/the-platform/business-analytics/creating-a-custom-dimension) ![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2F04QXbLHIV7NE9iUbhfZj%2Fimage.png?alt=media\&token=4c20ec56-e640-4989-838a-7303787c4be3) {% hint style="info" %} PivotTable Junkies: This is your **VALUES** field {% endhint %} ### Step 4: "Grouped By" - Choose data segmentation ![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2F389E4RQg8tfJMWXZfYuu%2Fimage.png?alt=media\&token=7edbdd13-851a-4055-bfcb-a702b33fb864) The group by section allows you to break out your report by values in your table. You can only chart 20 individual groupings. ![](https://336314087-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaO8orL32xNzJW4MhnNef%2Fuploads%2Fc5sG5M29CoH2aGN9rZH6%2Fimage.png?alt=media\&token=9361738d-bc0a-4577-adcd-c6f15bd0b149) {% hint style="info" %} PivotTable Junkies: This is your **ROW** field {% endhint %} {% embed url="" %} ### ###