> For the complete documentation index, see [llms.txt](https://docs.adlibertas.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adlibertas.com/the-platform/business-analytics/asking-a-question.md).

# Asking a Question

{% hint style="info" %}
If you're just getting started, we recommend you read the [<mark style="color:blue;">analytics layout page</mark>](/the-platform/business-analytics/analytics-layout.md)<mark style="color:blue;">.</mark>
{% endhint %}

### Walk-through video asking a custom question

{% embed url="<https://youtu.be/8GIhPTlvtTU>" %}

### Step 1: "Data" - Choose your data table

![](/files/8nQWTrPwgKRfk5E8gXxw)

The "data" field allows you to select data tables available to you. These tables will depend on which products you've signed up for in AdLIbertas.

![](/files/bJ5N6a2oEOiCcTIFuBYv)

* ~~AdLibertas Cost:~~ Deprecated
* ~~App Store and MoPub Revenue:~~ Deprecated
* **App Store IAP:** in-app purchase data collected from the app stores. For more information please see [<mark style="color:blue;">How App Store Reporting works</mark>](/data-integrations/ad-network-and-store-connections/how-does-app-store-reporting-work.md)<mark style="color:blue;">.</mark>
* **App Store Subscriptions:** Same as above, except for subscriptions.
* **Audience Reporting Metrics:**  volume and count of user-level data you are importing. For more information, see [<mark style="color:blue;">AdLibertas Cost.</mark>](/the-platform/general/adlibertas-cost.md)
* **Consolidated Reporting Data:** Table of all ad revenue earnings. For more information see [Consolidated Reporting Overview.](/the-platform/consolidated-revenue-reporting.md)
* **Consolidated Reporting Inventory Data:** For the difference see [<mark style="color:blue;">Consolidated Reporting vs. Consolidated Inventory Reporting</mark>](/the-platform/consolidated-revenue-reporting/consolidated-reporting-vs.-consolidated-inventory-reporting.md)
* Li~~ne Item Change Logs~~: deprecated
* ~~MoPub Campaign Reporting~~ deprecated
* ~~MoPub Inventory Reporting:~~ deprecated
* **Reporting Absolute Audience Reports:** Keeps an updated table of your most recently run [<mark style="color:blue;">user</mark> ](/the-platform/user-level-audience-reporting.md)level [<mark style="color:blue;">absolute reports</mark>](/the-platform/user-level-audience-reporting/report-layout/chart-type-module-absolute-vs.-relative-reports.md). Subsequent reports will overwrite previously run reports.
* **Reporting Absolute Audience Historical Reports:** A comprehensive table of all user-level [<mark style="color:blue;">absolute reports</mark>](/the-platform/user-level-audience-reporting/report-layout/chart-type-module-absolute-vs.-relative-reports.md). Every day an absolute report is updated, a historical record will be stored.
* **Reporting Relative Audience Reports:** Table containing results of the recently run user-level relative report. Every report run overwrites previously created data.
* **Reporting Relative Audience HIstorical Reports:** Table contains the daily historical record of [<mark style="color:blue;">user</mark>](/the-platform/user-level-audience-reporting.md)-level [<mark style="color:blue;">relative</mark> ](/the-platform/user-level-audience-reporting/report-layout/chart-type-module-absolute-vs.-relative-reports.md)reports. Every day an absolute report is updated, a record will be stored in this table.
* **Users By App Version:** A table outlining revenue, impressions, and users by app version. Useful for setting up custom KPIs to track new app releases.

### **Step 2: "Filtered By"  - Setting filters**

Filters limit the amount of data returned in your report.

![](/files/Y8ezhTzbJHlwPQrqr4TX)

Each table has the ability to limit the data by column or row values in the table. In the example above a date filter will only return data from within the selected date ranges.&#x20;

{% hint style="info" %}
PivotTable Junkies: This is your **FILTERS** field
{% endhint %}

### Step 3: "View" -  choose metrics/dimensions for your report

The view section allows you to choose metrics to be returned in your report.

![](/files/3zLqHuMCHZZQb08cGAZX)

This section will allow you to add metrics to your report, such as users, impressions, or revenue. In a chart, the metrics will be the individual variants. In a table, the metrics will be table values.

Once you get familiar with metrics, consider exploring [custom metrics.](/the-platform/business-analytics/creating-a-custom-dimension.md)

![](/files/ObxKUYuf3SBcxvFAUdvx)

{% hint style="info" %}
PivotTable Junkies: This is your **VALUES** field
{% endhint %}

### Step 4: "Grouped By" - Choose data segmentation

![](/files/EOFNoL5z1tRiLURJEsuj)

The group by section allows you to break out your report by values in your table. You can only chart 20 individual groupings.

![](/files/hQpaXFD0BnW32EljjqeM)

{% hint style="info" %}
PivotTable Junkies: This is your **ROW** field
{% endhint %}

{% embed url="<https://youtu.be/8GIhPTlvtTU>" %}

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