What is “non_mopub” revenue

In the event we find network revenue that cannot be mapped to MoPub-served revenue, we label this as “non_mopub.”

If MoPub doesn’t have the ad unit in the UI, we don’t know how it associates with the Mopub configuration. In most cases, these are ad units that are served elsewhere or are directly hard-coded in the app.


  • You have an ad-unit serving in a (mobile) web application

  • You have a hard-coded back-fill unit in the app

  • The network revenue is being served through another mediator (not through MoPub)

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