Report Module: Audience Filtering

Filter out, or focus on revenue outliers.

Many use cases in user-level reporting will require you to either ignore outliers -- helpful for getting a more confident forecast or predictable measurement -- or focus on what makes a top (or bottom) earner.

Have 5m? See audience filtering and some use-cases work in a quick video.

Adding a filter

When creating a report, you can now add a filter, that will give you the option to toggle between the filter and the audience in your finished report.

Top & Bottom Earners - Focusing on the outliers

Allows filter toggling between your entire audience and the top and bottom earning users. Where you choose the X% of users.

The top earner filter is particularly useful if you'd like to understand what portion of your overall sales or earnings comes from top earners in an audience, or helps you understand how the top earners act differently than the rest of the audience.

1st and 2nd Deviation of revenue earned - Filtering out the outliers

Allows you to include only users who fall into the first and second deviation (68% and 95%) of revenue earners as compared to the mean. In other words: filter out the most extreme 34% or 5% earning users.

Filtering out standard deviations is helpful if you are looking for a conservative and repeatable understanding of user behavior. If your audience performance is highly driven by a small number of users, this filter will help you understand the earnings without relying on that user.

Toggling Filters

In the Report Module section, you can turn your filter on or off. With the filter on, you will see the performance of the users that fall into your filter.

See some real-world examples of how to use report filtering on your app on our blogpost.